Propelle team

About us

Our mission is to financially empower 1 million+ women around the world to invest regularly and build wealth.

We believe in an inclusive approach to investing, a community led product, data driven insights and jargon-free education to supercharge your investing journey with us - whether you're new to investing or you’ve invested before.

Ayesha the Propelle founder
our founder

How we started

Propelle was born from our founders' frustration with the investment industry and how little it engaged with women. Having spent years working in wealth management and seeing that most clients were men, she decided to level the playing field and help women build wealth. She knew that it was important to build a platform that would tailor every aspect directly to women, women who have been neglected for many years by the traditional financial investment industry.

Our values


No hidden agendas, no obscure fine print - just honest, upfront communication in everything we do, that’s clear, concise and understandable.


We take our role as financial stewards seriously. We take our responsibility towards our members and women at large seriously. We will always act in the best interest of our members, at all times.


We empower our members through tools, knowledge, resources and access, enabling them to make informed investment decisions. We empower women to take control of their financial futures.


Built by women, for women we listen to women’s needs. We understand that our members are unique individuals with their own financial goals and circumstances.

Our team

We've put together a team of experts to tackle this mission. Having come from Goldman Sachs, Morgan Stanley, Moneybox and PensionBee, we've got experience (with the financial industry and with startups) and have already built products that people love.

Ayesha - CEO & Founder


CEO & Founder

Rick - CTO



Ari - Product Lead


Product Lead

Lorna - Senior Engineer


Senior Engineer


We’re launching our closed beta!

Join the waitlist to get early access.