About us

Our mission is to financially empower millions of women, not only in the UK but around the world, to invest regularly and build wealth.

Propelle team

The investment industry wasn’t built with women in mind, with 3.3 million fewer women holding investments in the UK compared to men, and we’re here to change this. We believe in a more inclusive approach to investing, a community led product, data driven insights and jargon-free education to start or Propelle your wealth building journey with us.

All of our individual financial goals will likely differ but we are united in our mission for all women to be financially free.

Ayesha the Propelle founder
our founder

How we started

Propelle was born from our founders' frustration with the investment industry and how little it engaged women. Having spent years working in wealth management and seeing that most clients were men, Ayesha decided to level the playing field and help women build wealth. She knew that it was important to build a platform tailored  directly to women, women who have been neglected for many years by the traditional financial investment industry.

Our values


No hidden agendas, no obscure fine print - just honest, upfront communication in everything we do, that’s clear, concise and understandable.


We take our role as financial stewards seriously. We will always act in the best interest of our members, at all times.


We empower our members through tools, knowledge, resources and access, enabling them to make informed decisions. You are not alone, the Propelle Community is with you every step of the way.


Built by women, for women. We listen to your needs and understand that our members are unique individuals with their own financial goals and circumstances.

Our team

We are a team of wealth management and fintech experts from Goldman Sachs, Moneybox, PensionBee and Seedrs. We understand investing and wealth building, and recognise  that when it comes to investing, women have specific needs.  We've built Propelle from the ground up to cater to YOU and those needs.

Ayesha - CEO & Founder


CEO & Founder

Rick - CTO



Ari - Product Lead


Product Lead

Lorna - Senior Engineer


Senior Engineer

Rebecca - Content & Comms Manager


Content & Comms Manager

Saskia - Content & Comms Manager


Content & Comms Manager


We’re only just getting started…

…but we’ve built some great tools and features.Try them out for yourself!

Join the waitlist to get early access to our Beta platform.